One frequent type of request we get as a product design team is changes to the product to better align with marketing campaigns. As an indirect stakeholder of the product, the requests made by our marketing team need to go through. However, since these requests themselves are not always the best solutions to their corresponding marketing needs, it is our mission to redefine the needs and provide solutions that least disrupt our user journey while maintaining maximum marketing effectiveness.
Here are some simple yet effective solutions provided to integrate into the product flow and provide platforms to the marketing team to more effectively promote campaigns to targeted users.
